Puff hasn’t dropped an album in so long, but he’s still number one in Forbes.“Unforgettable,” the first single off of French Montana’s second studio album, Jungle Rules, has vaulted the rapper to the Billboard Top 10 for the first time. You can make music, but you don’t have to make music to become a successful entrepreneur. The other part is growing, and learning from people like Puff. I want to become a better person as far as doing what I just did this year, using my platform to help people who can’t help themselves. I’d rather make a hundred million in ten years than make it all in one year. It’s like when you make money: if you made one dollar more than last year, that’s great. There’s always ways to learn and get better. Do you feel like you’re finally making it big?įor my whole career, I feel like every year I keep getting bigger.
It’s been a slow but steady climb for you. As time goes by, opportunity presents itself. I wish somebody could have grabbed me from Africa and done that.Īfter spending some time in Africa, is that an influence you’re interested in exploring musically? They went from dancing in puddles of mud to dancing in front of hundreds, millions of people at the Teen Choice Awards, Jimmy Fallon, things like that. It’s something that’s motivated me, shown me that I’m doing the right thing giving these kids the opportunity for the world to see them. Taking the kids to Universal Studios for the first time, taking them on their first roller coaster - when they came off, I’ve never seen kids that happy in my life. It was like a diamond in the dirt.Īnd since then, you’ve been traveling with the kids on a press tour in the U.S. When I saw them, it was like a breath of fresh air. Art will take you new places you never expected. Never been there, never thought about going there. That’s what you call a global hit.Ī big part of this song’s success has also been the music video, which you filmed in Uganda with the Triplets Ghetto Kids. I feel like that’s the one record that fits everybody: African vibe, reggae vibe, techno vibe, European vibe. I chopped it up the way I wanted it to be. That’s why I’m able to pick tracks like “Unforgettable.” When I get that feeling, that’s when I follow it, you know?Īs soon as I heard the track, I knew it was a hit. I was listening to live music, I was listening to Afro before Afro music was Afro music, I was following the feeling, I wasn’t following the genre. I couldn’t really tell what was hip hop or pop.
TIME: Growing up, were you always into music and hip hop? Instead, he’s found his own way to the top. “I wish someone could have grabbed me from Africa,” he says. He saw himself in the kids he found in Uganda Montana’s own early days were marked by economic challenges, with his mother on welfare and his father compelled to return to Morocco. (He’s also partnered with Global Citizen on a health advocacy campaign and with the Mama Hope Foundation, assisting in building a hospital for neonatal care in Uganda.) “Half of Uganda is under 15 years old,” he explains. shows, and committed to funding their education.
To pay it forward for his music video stars, he brought them on his latest circuit of U.S. When I made that song, I looked at it like I was making a song that would last forever,” he says.
“It became a lifestyle, and a spark in the mind of listeners to help people. “Unforgettable,” off his sophomore album Jungle Rules, has enjoyed a 21-week run on the Billboard Hot 100, peaking at number three just below the juggernauts of “Despacito” and DJ Khaled’s “Wild Thoughts.” But as Montana is quick to note, “Unforgettable” is-to him-more than just a song.
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